PopSugar

Is McDonald's Launching a Dollar Breakfast Menu?

YumSugar — Mon, 09 Nov 2009 15:00:56 -0800

In this economy, even the savviest of fast food diners have a hard time stretching their dollar. But if the rumors are true, value-seekers may soon find it a lot easier to fill up for a buck early in the day. According to the Chicago Tribune and the Wall Street Journal, McDonald's plans to reveal a nationwide breakfast dollar menu.

Based on internal documents obtained by the two publications, the McDonald's breakfast dollar menu will begin a national advertising run in January 2010. Although McDonald's has declined to comment, the burger giant tested a breakfast menu with $1 items in August in its Chicago stores, offering items such as a sausage McMuffin, breakfast burritos, and hash browns.

The chain, which is also rolling out the Mac Snack Wrap nationwide in January, will face some stiff competition.

Burger King recently added the quarter-pound Double Cheeseburger to its menu through March, and Dunkin' Donuts just rolled out a temporary $0.99 menu in Chicago. If two leading newspapers are publishing stories on it, the alleged menu can't be too far from the truth. What would you hope to see on a $1 breakfast bonanza?

McDonald's Dollar Menu Here to Stay

YumSugar — Thu, 23 Oct 2008 09:00:43 -0700

Top fast food chain McDonald's announced its third-quarter earnings today, and made reassurances that it would continue its efforts to be "recession-resistant."

The corporation made sure to squash swirling rumors that its dollar menu may become a thing of the past. There will, in fact, still be a dollar menu. "We advertised it heavily in September," said COO Ralph Alvarez. "We wouldn't have done that if we were going to be walking away from it."

McDonald's has, however, been testing the menu's key item, the double cheeseburger, at higher prices and with one piece of cheese rather than two, as a result of the rising commodity costs. "We expect to have a decision [on the double cheeseburger] soon," said CEO Jim Skinner. Will you be watching to see what's on the new dollar menu?

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Tough Economy Forces McDonald's to Reevaluate Dollar Menu

YumSugar — Tue, 05 Aug 2008 14:00:16 -0700

In a response to soaring food prices, McDonald's announced yesterday that it will be restructuring its dollar menu. This means swapping out the dollar menu's most popular items and replacing them with less-costly offerings. The company is testing changes to its $1 bestseller, the double cheeseburger. Chief Operating Officer Ralph Alvarez said:

The way the dollar menu looks today won't be the way it looks next year. . . . What fits on the menu will look different than now because it has to be profitable.

To offset the rising cost in cheese, which is expected to rise 21 percent this year in the US, many stores are using only one slice of cheese instead of two and touting the new offering as a "double hamburger with cheese." Other franchises have increased the cost of the double cheeseburger to $1.19.

If removed from the dollar menu, the double cheeseburger will be replaced by another burger. What do you think about the development? Will you be upset if the double cheeseburger is no longer a part of the dollar menu?

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5 McDonald's Menu Items Under 300 Calories

FitSugar — Thu, 30 Apr 2009 06:00:00 -0700

When on the road or in a rush, grabbing a quick meal is sometimes unavoidable. So if you find yourself having to stop into a McDonald's, here are five menu options under 300 calories.

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McDonald's: Not Posting Calorie Counts on NYC Menu Boards

FitSugar — Wed, 27 Jun 2007 10:15:00 -0700

July 1st, 2007 marks the day that restaurants in New York City are required to begin posting calorie counts on menus in type that is at least as large as the price. Some restaurants, however, are not having it.

Word has it that Burger King, McDonald’s and Wendy’s are among the chains planning to defy New York City’s new rule (Taco Bell and KFC aren’t commenting on the matter), while waiting on a lawsuit in federal court they hope will get the new regulation thrown out. The restaurants say that the new regulation makes for a massive eye sore on a menu board in their NYC eateries, but a healthy advocacy group says that the restaurants are just afraid that when people see these eye-popping calorie numbers, they might switch to a smaller size and lose revenue.

In the end the city won’t fine anyone for violating the rule until October 2007, so I think it's going to be an ugly battle until then.

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What's Cooking at Slashfood

YumSugar — Thu, 29 Oct 2009 04:00:28 -0700

We love Slashfood so much that every Thursday we round up their most delicious stories. Here are this week's finds:

Rachael Ray had a special guest at her school lunch menu launch: a cockroach.
KFC's third grilled chicken giveaway seemed to have gone smoothly.
The best Internet meme cakes on the Web.
The recession has forced Iceland's only McDonald's franchisee to close.
Is it OK for restaurant servers to wait tables dressed in costume?
How is it that so many fine dining institutions still manage to serve bad coffee?

Taco Bell's New Focus: Drinks, Premium Food, and Breakfast

YumSugar — Thu, 13 Aug 2009 09:00:44 -0700

Turns out McDonald's and Burger King won't be the only fast food chains focusing on premium products. So will Taco Bell.

On Tuesday, Yum Brands Inc., which operates Taco Bell, held an investor meeting and announced dramatic plans to shake up the menu at the Tex-Mex chain. Among other things, the game plan includes zeroing in on premium foods, highlighting healthy options, and testing a new line of breakfast offerings.

This year the company launched a nine-item Fresco menu, filled with healthier alternatives that have less than 9 grams of fat, that will be the focus of a "Drive-Thru Diet" campaign in January. It also has plans to extend its selection of beverages, based on the current success of its Frutista Freeze drinks. On top of everything else, the corporation is about to enter early market testing on a breakfast menu, slated to launch in 2012, that'll feature cobranded foods from brands like Seattle's Best, Cinnabon, and Jimmy Dean.

Do you think the fast food corporation's marketing tactics will bring in more diners? Have you sampled anything from Taco Bell's new menu? If not, would you be willing to give it a try?

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Burger King Battles Controversy, Contemplates Menu Changes

YumSugar — Wed, 08 Jul 2009 15:00:24 -0700

Burger King has found itself in the spotlight again after offending a religious group and most recently contemplating major menu changes. The number two fast food chain has upset Hindus worldwide with a new Spanish print campaign that features the Hindu goddess, Lakshmi, sitting atop a meat sandwich with the caption, "A snack that's sacred," in Spanish.

The Hindu religion, which has the highest proportion of vegetarians among major denominations, frowns upon showing meat with a revered goddess, as well as exploiting one of its sacred symbols. Although the Hindu American Foundation has demanded that Burger King pull the ad, so far, BK has declined to comment. Perhaps the chain's executives were focused on other developments. Today, Burger King store operators are voting on a measure to slash the price of its double cheeseburger to $1 this Summer, in an effort to win over competitors' customers - and at a time when top rival McDonald's has been focusing on premium offerings. Last year, rising costs forced the world's biggest burger chain to remove its trademark Double Cheeseburger from its Dollar Menu.

Do you feel that Burger King has made two major missteps, by offending members of a religious community, and focusing on low-end items? Should the advertisement be withdrawn, and an apology issued? Would you be more likely to eat at Burger King than McDonald's if the company offered a $1 double cheeseburger?

Photo by flickr user Neubie

6 Burger King Menu Items Under 300 Calories

FitSugar — Mon, 13 Jul 2009 05:52:32 -0700

When traveling on the road this Summer, grabbing a quick meal is sometimes unavoidable. So if you find yourself having to stop into a fast food chain, you'll need to know about some low-calorie options. I already told you about McDonalds menu items under 300 calories, but if you find yourself at a Burger King, here are five menu options that are also under 300 calories. I'm not saying they're super healthy or anything (many are high in sodium and fat), I'm just saying they won't break the calorie bank.

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Summer of Salads: Garden Salad

YumSugar — Tue, 30 Jun 2009 15:00:17 -0700

Although I hold appreciation for foie gras bon-bons and osetra caviar, haute cuisine isn't the only food I'll open my heart (and stomach) to: Since I've never been able to outgrow my love for Americana staples such as processed cheese and the McDonald's Egg McMuffin, I simply embrace them.

Another big-chain menu item I crave? The enormous bowl of garden salad that's a part of every visit to the Olive Garden. On the rare occasion that I find myself dining at the restaurant, there's something about the ultracrisp lettuce leaves, the mildly earthy black olives, and the pickled juice that squirts out of the pepperoncini that calls to my senses. So when I recently came across a test kitchen attempt to replicate the salad, I couldn't resist trying it at home. For a crunch-quenching side that's perfect for a 4th of July celebration, keep reading