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Would You Rather Eat M&M's or Skittles?

partysugar — Sun, 25 Oct 2009 01:30:39 -0700

Source: Flickr Users Shot_by_Cam and :: Suwaif ::

Crazy Skittles Ads: What Do They Mean?

GiggleSugar — Fri, 20 Mar 2009 07:00:00 -0700

I have my theories about these Skittles ads ("taste the rainbow," multiculturalism, blah blah), but what do they make you think of? Are we supposed to think anything besides, "Wow, that's weird"?

Skittles Ups the Ante With New Website

YumSugar — Mon, 02 Mar 2009 11:32:30 -0800

As the recession has affected consumer buying behaviors, the candy business is seeking to adapt. Mars-owned Skittles is no exception. In an attempt to reach out to the social media set, the fruity candy has completely rebranded its homepage.

Visitors to Skittles' main page are redirected to a search of the word "Skittles" on the microblogging service Twitter. The videos point to wacky Skittles commercials posted on YouTube; a "friends" section connects users to a fan page on social media giant Facebook; an image section leads to Skittles pictures on photo-sharing site Flickr; and those looking for information on Skittles products are connected to user-contributed online encyclopedia Wikipedia.

"Skittles lives in a world that is unexpected," said Carole Walker, VP of integrated marketing communications for Skittles. "We are leveraging what we think are the key consumer social media touch points."

The Skittles site requires users to enter their date of birth, as it doesn't advertise to users under the age of 12. Do you think this strategy to target older audiences will prove to be successful? Or is it too risky to depend on user-generated content? Does it change the way you view Skittles?

Source

Have Ad People Completely Run Out of Ideas?

GiggleSugar — Mon, 15 Dec 2008 11:10:00 -0800

This Skittles ad is about a piñata man who gets pissed at his co-worker for trying to break him in the hopes that chocolate Skittles will come out. (Wait, what?!) Did David Cronenberg direct this?

Ewww!

GiggleSugar — Sat, 16 Aug 2008 02:00:00 -0700

Who are the twisted freaks coming up with these ads? I didn't like Skittles before, and I'm less inclined (to put it mildly) to like them now.

Kid Suspended for Buying Skittles at School

babysugar — Fri, 14 Mar 2008 07:00:33 -0700

When I was in high school we had vending machines with sodas, potato chips and candy. Never mind that I went to Willy Wonka High but, nowadays many school districts have banned the selling of unsavory products as part of a school wellness policy.

To see what happened to a student in Connecticut, read more.

In New Haven, Connecticut, one kid paid the price for his sweet tooth. Unaware of the "crime" he was about to commit, eighth grader Michael Sheridan bought a bag of Skittles from a classmate. When he was caught doing the deed, the honors student was reportedly suspended for a day, forced to relinquish his throne as class vice president, and banned from an honors student dinner.

This all seems a tad harsh for a sugar high - do you think the punishment fit the crime?

We Tried Chocolate Skittles So You Can Buy Something Else Instead

YumSugar — Wed, 20 Feb 2008 16:13:51 -0800

Yesterday, my gal BuzzSugar surprised me with a packet of Chocolate Skittles. It was pretty exciting, because not only is it something new, it is also in time for chocolate month.

I heard about this new line of Skittles, but I hadn't actually seen them before. She found them at a local Walgreen's and picked up a pack for us to try.

I'll admit, I was really skeptical before eating these. I imagined them to be a bit odd and sort of so-so. Sadly, I was spot on. There are five flavors inside each pack, and none of them blew me away. They ranged from jelly bean like to Tootsie roll-like. To find out what we thought of each flavor, read more.

Vanilla: These tasted just like vanilla jelly beans (think Easter candy). Also, no one could understand how vanilla made its way into a chocolate mix.

S'mores: There's definitely a toasty marshmallow flavor in here, but I didn't taste the chocolate. It was decent tasting, but someone at the HQ thought it was "like a bad Jelly Belly flavor."

Chocolate Caramel: Once again, no real chocolate flavor. However it was the favorite of more than one person. There's a slight caramely flavor, that was just a tad artificial - although really, are any of these flavors going to be "natural" tasting?

Chocolate Pudding: A lot of people liked this one and thought it tasted just like a cup of pudding. Notice we said cup, like a store-bought pudding cup. Not like real chocolate pudding.

Brownie Bite: This was like the center of a Tootsie-roll pop, only without all the chewyness that makes a Tootsie-roll worth eating. Sort of fudgy, but not great.

Would I buy these again? No, but then they really didn't have much of a chance with me; I'd rather buy a bag of M&Ms or a bag of fruit Skittles, and couldn't see how these were an improvement over either. Yet I can see how, if you were a chocolate fiend, these might just hit the spot. Either way they're worth tasting for yourself, although if you hate them, don't say I didn't warn ya.

Skittles: Fear The Rainbow

GiggleSugar — Mon, 23 Jul 2007 10:58:23 -0700

In this strangely morbid Skittles commercial, a dude is gifted with the power of changing everything he touches into Skittles, even people. I don't blame the dude for feeling bad about his casualties, but it'd be a whole different ballgame if he could change everything he touched into nachos. Mmmm. Now that's what I call making the world a better place.

Carnival In The Office - Skittles Carnival Reviewed

YumSugar — Tue, 05 Jun 2007 12:13:18 -0700

When I heard about the new limited edition Carnival Skittles (thanks for the tip candyblog!), I knew I'd have to try them. Luckily my local 7-11 had them in stock, so I purchased a pack and rounded up the recruits for a quick taste test.

The pack was a nice bright yellow color with five flavors inside. Here's what we thought of them:

Red Licorice (red): Tasted suprisingly like red licorice, although the texture was wrong with that flavor. No one could figure out why you'd want to eat red licorice skittles over actual real red licorice. Quote that sums it up: "Why would you make candy that tastes like candy?"

Bubble Gum (pink): This one tasted exactly like what you'd expect. It also has a similar texture, and is a bit odd when it disappears. Quote that sums it up: "Tastes exactly like Bazooka Joe bubble gum."

To see what we thought of the other three flavors, read more

Cotton Candy (teal): I thought it shouldn't have been blue, but was out-voted. It was nice like spun sugar, but I couldn't quite figure out which flavor it was. Quote that sums it up: "Tastes like a circle lollipop." (You'll have to ask Molly to explain that one)

Green Slushy (lime green): We all agreed, this one should have been named "Margarita" instead. Quote that sums it up: "When's happy hour?" Oh and surprisingly, although a geek did not know the flavor choices, he was able to identify it as "slushy" flavored.

Candy Apple (pale yellow): This was my personal favorite. It was sweet, yet slightly tart, sort of like apple flavored mentos. However, I'm not sure it was "candy apple" flavored - candy apple makes me think of those sticky red apples that are sort of just sugary tasting - but it was delicious. Quote that sums it up: "I could eat a whole pack of those."

In the end we thought they "nailed it" - the flavors definitely tasted like the flavors they said they were. Our biggest complaint that was if you took a handful, the flavor combo wasn't so great. However I personally thought that meant they "nailed that" too. I mean, have you ever mixed stuff at the carnival? Not exactly pleasant either.

Overall we'd eat them again, but we wouldn't choose them over the regular flavor. If it was a bag of the candy apple only, well then that might be a different story...

Yummy Link: Carnival Flavored Skittles

YumSugar — Tue, 08 May 2007 02:08:19 -0700

Seems like there's a new "limited edition" candy flavor just about every day. This time it's Limited Edition Carnival Flavor Skittles. There are five flavors: Cotton Candy, Bubble Gum, Candy Apple, Red Licorice and Green Slushy. - Candyblog