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The Cosmetic Company
A Trip to the Cosmetics Outlet: It's Hit-or-Miss
This past weekend, YumSugar and I went shopping at the Premium Outlets in Napa. After scoring a pair of J Brand jeans for $100 off (!) I got sucked into The Cosmetics Company Store. It's an outlet shop that features Estee Lauder-owned brands, and if you live near an outlet mall, there's probably a location near you.
Does Your Makeup Talk to You?
Every once in a while, I run across a gadget I'm not sure is kind of useful or just plain odd. Like cosmetic company Stila's geeky makeup case, which was featured on BellaSugar. Part makeup case, part portable speakers, the Makeup Player ($70) even comes with cosmetics inside.
Patrick Dempsey Juggles Multiple Projects on GMA
Patrick Dempsey attended Reese Witherspoon's Avon benefit last night, and he was by the actress's side again today to appear on Good Morning America before heading out to do some shopping. Reese was on the show to chat about her new fragrance, while Patrick opened up about his own work with the cosmetics company as well as this season of Grey's Anatomy. He showed off a preview of tomorrow night's episode before going on to reveal that he's developing a new pilot with his wife based on her experiences in cosmetology school.
Polishes Inspired (or Created) by Your Favorite Stars
Lots of cosmetic companies name their products after celebrities. In fact, there are many fragrances inspired by — or occasionally developed by — the stars. On a side note, just how many celebrity fragrances are too many, anyway?
Burberry to Launch Its Own Cosmetics Line
If you already love your Burberry trench, scarf, bikini, and handbag, get ready to add makeup to your collection, because WWD is reporting that the company has just announced the colors for its cosmetics line, which is slated to arrive in July 2010. Philippe Benacin, chairman and managing director of Inter Parfums SA, says the collection will be "a complete color line with about 100 references for eyes, lips, and skin" and will be carried at Nordstrom. My question is, though, how will Burberry create makeup that's any better than what a company that specializes in the products does?
Is This Stila Makeup Player Cool or Corny?
Remember when Stila was impossible to find? I can still recall the first time I saw one of their lip glazes on a friend who'd just come back from New York — we were all totally smitten and covetous. Now, the company is going for mass appeal, selling this Makeup Player ($69.90, including cosmetics), under the tagline "Does Your Makeup Talk to You?"
If Only This Ad Were on the Endangered List...
I firmly believe the beauty industry can help women feel confident and look their best. But when it comes to nonsense like this Belgian ad for a natural cosmetics company, I want to go concealer-free out of righteous rage. The ol' before-and-after shot transforms a scruffy woman into the typical "hot" vixen.
Beauty Factory Game: For the Ambitious, Beauty-Obsessed Geek
If you can't get enough of Second Life or Sims-like games where you're challenged to create an avatar and personality that succeeds in a virtual world, AND you also happen to be obsessed with one day running your own beauty product factory and company, then I've got the ultimate niche video game for you: Beauty Factory.
When I first glanced at the game, I assumed it was a video game with challenges like, "Coordinate the Lip Gloss to the Nail Polish," or "Ultimate Smoky Eye Challenge," but when I saw the tag line, "Girls just wanna have business," I realized my mistake. Beauty Factory is an exercise in being a cosmetics industry mogul, and has more to do with marketing and innovating than mascara and eye shadow application.
Do Nighttime Potions Really Work? Yes and No.
The nighttime skincare market is a booming business, with sales for the first half of the year reaching an astounding $43 million just for facial moisturizers alone. "At nighttime, skin does its repair," StriVectin's Kristine Cryer told the New York Times. That sounds believable, but does our skin really get that much extra benefit from specifically formulated nighttime treatments?
Cosmetics Companies Treat Spring Fever
I guess cosmetics companies know that the secret to great marketing is to resonate with your audience, and if there is one strong feeling I'm having right now, it's Spring fever! So I thought I'd tell you about three great Spring products with feverishly cute names that are making me even more excited to use them.
Do you think product names have a subliminal effect on your buying power?
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