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Beauty Byte: Maybelline Offers Vibrating Mascara To The Masses
Move over expensive designer cosmetics, the news is out that Maybelline is launching a vibrating mascara for about a third of the price! Define-A-Lash Pulse Perfection, will be available to the masses this July in the States and later on in the Summer in the UK.
Last year, the big news in mascara came first from Estée Lauder with the release of TurboLash.
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Coming Soon: Maybelline Vibrating Mascara
Vibrating mascaras are all the buzz. And now, Maybelline's entering the growing segment of unique lash-enhancing products with the upcoming release of its newest product, Define-a-Lash Pulse Perfection ($15). The battery-powered mascara is the first of its kind in the drugstore category, and will officially debut in July.
Trend Alert: Vibrating Mascara
Purses everywhere will soon be abuzz with vibrating mascaras — or so two beauty companies hope. WWD reported on a new Estée Lauder lash-builder this morning. Shortly thereafter, Lancôme announced the upcoming launch of its competing product.
Preview Maybelline's New Vibrating Mascara Today — But Hurry!
Perhaps you've heard the buzz. Maybelline is joining the vibrating mascara craze with the release of its newest mascara, called Pulse Perfection ($15). The latest addition, the first of its kind in the drugstore variety, won't be available until July.
Are You Buying These Vibrating Mascaras?
There's a considerable amount of buzz about two mascaras: Ôscillation from Lancôme ($34) and TurboLash ($30) from Estée Lauder. The dueling products both promise to add volume, length and curl to lashes through their vibrating wands. TurboLash sold out immediately upon its July debut, and Ôscillation had 21,000 names on a waiting list before launching this week.
Reader Review of the Day: Maybelline Pulse Perfection Define-a-Lash Vibrating Mascara
Maybelline Pulse Perfection Mascara ($15) wasn't my absolute favorite when I tried it out, but reader Adriall Rose had an accident with hers that actually made it work like a dream, and she also has some good application pointers. I'll let her take it from here:
"Okay, I love mascara, so i had to try this one; it's so much cheaper than Lancome's. So I bought it, got to my house and opened it.
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Link Time!
- Which Heidi Klum hairstyle do you like best? — Makeup and Beauty Blog
- Get the secret behind Michelle Obama's brows — The Cut
- Maybelline offers vibrating mascara to the masses — FabSugar UK
- Malin + Goetz plus 10 Cane Rum equal mojito balm — Fashionista
- Get the (male) British PM's makeup routine — Allure
- Five humidity-proof haircuts for Summer — InStyle
- Would you try emerginC? — Beauty Snob
- Replicate a bright green and bold teal eye — Temptalia
Givenchy Phenomen'Eyes: Can This $27 Mascara Deliver?
Seems it's the Summer of unusual mascaras. Lancôme and Estée Lauder are both launching vibrating versions — more on those soon — and Givenchy is also trying something new with its Phenomen'Eyes Mascara ($27).
The big difference with this mascara is its wand.
How Much Would You Pay For Longer Lashes?
The desire to draw attention to the eyelashes has been going strong since around 4000 BC, when ancient Egyptians used kohl to darken lashes and eye areas. Fast-forward thousands of years later, and the mascara industry brings in over an astonishing one billion dollars a year. That's not even including other eyelash-enhancing products such as extensions, false eyelashes, and now Latisse, an eyelash-growth drug approved by the FDA last December.
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