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Airlines Passes Out DS Lites Instead of Peanuts - Kinda

At the risk of sounding like an exaggerator, I would like to announce the best airline news ever. Nintendo and Southwest Airlines have teamed up to give some of the airline's most-traveled flyers a surprise gift, and it's not peanuts, stale cookies or free booze. Fifty of Southwest's Rapid Rewards Members have been mailed a Nintendo DS(TM) Lite and a copy of Brain Age(TM): Train Your Brain in Minutes a Day. The gifts are being offered both as a thank you and to help these travelers pass the time during their next trip.

The Nintendo DS Lite is a portable video game player much like the Moto, which one of our favorite celebrity geeks Kristin Bell was recently spotted playing. Why did Southwest dish them out to their frequent fliers? read more

"We are helping our Members welcome the New Year with low fares, frequent flights and, of course, exercise ... exercise for their mind while they travel," said Blair McGrain, Director of Marketing Planning and Customer Loyalty. "We are thrilled to partner with Nintendo to give our Members some FUN in the New Year."

How did they do it? Members were selected by Southwest Airlines for their longtime loyalty and accumulated miles, the Rapid Rewards Members who received the Nintendo DS and copy of Brain Age have collectively flown more than 79.2 million miles, spent more than 132,854 hours in the air and represent more than 600 years of membership. Nintendo DS is the world's best-selling hand-held video game system, and has sold nearly 7 million in the United States alone.

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