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Amazon Kicks Off Frustration-Free Packaging Initiative

Starting today, Amazon has launched a new environmentally-friendly initiative called Frustration-Free Packaging. What that means is that we can get products in new, easy-to-open packaging that's delivered in a recyclable cardboard box — therefore eliminating the need for extra packaging and annoying plastic cases (that I can hardly open anyway).


Already, 19 products from companies like Microsoft, Transcend, and Fisher-Price are working with Amazon to use less packaging when their products are shipped. For instance, those tiny little memory cards will now ship in recyclable envelopes rather than big bulky boxes.

The project will start on Amazon's international sites in 2009. If you have questions about this new initiative, head on over to Amazon to find all the answers.

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