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Amazon Reveals Plans To Start Selling Wine Online

Would You Buy Booze Online?

Amazon is heading up an online shopping territory not terribly well-traveled — the booze train. Yes, that's right, starting pretty soon, Amazon will start selling wine from its behemoth of a shopping site. No, no Amazon-labeled vintages (I'd love to taste the Kindle varietal) — Amazon will basically be directing its "wine traffic" to Wine.com.



The business of selling booze online is pretty murked up and confusing — requirements of a Wine.com order includes things like requiring signatures that can later be verified online and identification checks upon delivery. It would be nice to send a gift to someone of a hard-to-find wine (don't forget, you can buy them a drink online), but for my personal general wine consumption, I prefer to use the heel-toe express from the corner store.

But would you be interested in this? Just remember, don't drink and blog.

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