Animated Movie Poster For Tron Legacy Released

Tron Legacy Marketing? Bring It!

Everyone needs a little pick-me-up during the workday; mine are Lady Gaga videos and movie trailers for comic book and sci-fi flicks. On heavy rotation these days is the trailer for the highly anticipated sci-fi film, Tron Legacy. Being totally OK in my world of geekdom, I'll admit to you that just thinking about the movie gets me excited, really excited. While I was too young to watch the original film in the theaters, it became one of my favorites growing up. But as much as I love it, it's starting to look a little dated. Luckily, the clips for Tron Legacy portray a digital world like nothing I've ever seen before. In a word: awesome.

The marketing for the film has been super fun to experience, and often viral. Fans at last year's Comic-Con were treated to a blacklight scavenger hunt that led them to "Flynn's Arcade" and a real lightcycle, news articles from the faux Tron world are being released, and the Disney monorails were transformed into lightcycles. Besides all the fun viral video game hunting you can do, an animated movie poster for Tron Legacy was revealed in Germany recently. All I have to say is that this slick ad campaign is working. Hey Disney, continue to throw these little nuggets of Tron my way until the December release and I'm yours! Check out the sleek animated poster after the break.

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