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Apple iPhone 4 Press Conference Q&A

Q&A From the Apple Press Briefing

Earlier this morning, Apple announced its plans after the so-called "Antennagate" fiasco surrounding the iPhone 4. At the end of the 15-minute presentation, Steve Jobs and colleagues Tim Cook and Bob Mansfield sat down for a Q&A session with the press. Here are some notable exchanges:

  • On if Apple will consider any changes to future iPhone antenna design: We've been pretty busy with this, but we're pretty happy. The iPhone 3GS has the same problem. If we were to fault the iPhone 4 antenna, it'd be that we waved a red flag by putting the "touch me, grip me here" lines.
  • On why the signal drops when you hold a phone: When you make contact with the phone, you put your body between the phone and the signal it's trying to see. Your body is a pretty effective signal absorber. When you make contact with the phone, its performance is less than that of its free space performance.
  • On if he was told about the signal performance before launch: Are you referencing the Bloomberg article? Yeah? It's a total crock.

See more Q&A, including what Apple has learned and if it had considered a recall, after the break.

  • On if Apple is forcing users to choose between form and function: No, we strive to do both. We strive very hard, as an example, to make our products a really great size. The retina display in the iPhone 4? It's being recognized as the finest display ever [in a smartphone product]. It cost a little more, and we had to work a little harder to bring it to reality.
  • On if AT&T will be letting people out of their contracts: I believe so, yes.
  • On if Apple will be refunding third-party cases: There's a very small number of third-party cases out there. So no.
  • On if there's anything the team has learned or would do differently: I don't know yet. I can tell you one thing we've learned. We've learned how much we care about our customers . . . All of this hard data, we got that three days ago. In a few more weeks, we'll have even more data that will help us hone in on this problem. I'm not saying we didn't make a mistake — we didn't know that it would have these issues, we didn't know we were putting a bull's eye on the phone . . . but this has been so overblown. But to see how we could do better is going to take some time.
  • On if Apple considered a recall: When you love your customers as much as we do, nothing is off the table.

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