Nolan Bushnell, who is the founder of the original Atari game company and the children's franchise Chuck E. Cheese, has opened a new uWink in a shopping mall in Woodland Hills, (a Los Angeles suburb), to attract an adult geeky dating crowd.
The uWink experience offers games, table-to-table tournaments, internet access and gaming, edutainment and movie trailers. In essence, the ultimate in geek dining. Bushnell told Reuters:
"This isn't for 18-year-old testosterone junkies who are into playing 'Halo'," Bushnell said, referring to a Microsoft Corp.'s alien shoot-up game.
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Bushnell, who introduced Atari's first product - the table tennis game "Pong"— to the world more than three decades ago, said his new target group is 21 to 35 year old women, but that he plans to appeal to school kids and families during the day.
"If you've got a restaurant full of women, you're automatically going to attract men," he told Reuters.