Additionally, the boutique will be a perfect place for Nook users to test out the Nook's new Read In Store feature, which allows customers to browse ebooks for free. Look for Barnes & Noble Nook Boutiques to begin rolling out late Summer to early Fall. Sounds like a great way to introduce people to the ereader concept — maybe even mom will choose to join the ereader party.
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As interest in ereaders continues to heat up, Barnes & Noble has dedicated even more in-store real estate to its Nook. The company just announced it will be expanding in-store Nook displays into "full-service ereading Nook Boutiques." These boutiques will take up 1,000 square feet of floor space and feature demonstration tables, multiple Nook devices for customers to try, and tons of accessories.