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Barnes & Noble In-Store Nook Boutiques

Barnes & Noble Creates In-Store Nook Boutiques

As interest in ereaders continues to heat up, Barnes & Noble has dedicated even more in-store real estate to its Nook. The company just announced it will be expanding in-store Nook displays into "full-service ereading Nook Boutiques." These boutiques will take up 1,000 square feet of floor space and feature demonstration tables, multiple Nook devices for customers to try, and tons of accessories.

Additionally, the boutique will be a perfect place for Nook users to test out the Nook's new Read In Store feature, which allows customers to browse ebooks for free. Look for Barnes & Noble Nook Boutiques to begin rolling out late Summer to early Fall. Sounds like a great way to introduce people to the ereader concept — maybe even mom will choose to join the ereader party.

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