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Benetton Diversifies Line With The NICO Cell

Clothing company United Colors of Benetton has jumped on the techie train - now offering cell phones amid their usual colorful sweater lineup. Benetton has teamed up with Willcom to create the official Benetton cell called the NICO.

According to akihabara news, the simple PHS phone will feature a W-SIM card (a SIM card with an integrated radio), and be available in blue or pink. From the looks of their female model in this picture, the company is also banking on the colorful success of Gwen Stefani to help sell their gadgets.

Nico Phone

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