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Benjamin Moore Launches Color-Paint-Matching iPhone App ben Color Capture

Color Me Happy: Benjamin Moore's Paint-Matching iPhone App


When I painted my apartment last year, I went with Benjamin Moore paint because they seem to have the most vibrant colors and the paint is high quality too. And now they want to make that vibrancy accessible — iPhone-accessible.

The new ben Color Capture iPhone App (which will be available in the App Store on June 1 for free) lets you take a photo of anything you're around, and the app will show the closest matching colors in the Benjamin Moore catalog — there are over 3,300, so it should be easy to get a pretty dead-on match.

Shake the phone when your matches come up, and it'll give you coordinating colors for your new palette, and once you're convinced these are your home's new hue, it'll use the phone's GPS to find the nearest retailers with the Moore paint.

How's that for decorating on the go?

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