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Beyonce Knowles Teaming Up With Nintendo to Bring Her House of Dereon Designs to Style Savvy

Beyonce Brings Her Love of Fashion to the DS

Beyonce is no stranger to the Nintendo DS — last year she professed her love for the portable console and the beat-based game Rhythm Heaven. Now the superstar is lending her sense of fashion to the gaming world as she partners with Style Savvy to bring five new designs from her House of Deréon collection to virtual fashion boutiques. Players can choose between 16 different designer labels (adding up to 10,000 items) to stock their virtual shelves, and soon, anyone with an Internet connection can add five items from Beyonce's label to their stores (pieces from Charlotte Ronson's collection are already available to download). Although Beyonce can see her designs in high-end stores all over the world, she says she loves seeing the virtual versions in the game as well:

Style Savvy is all about creativity and fashion, both of which are really important to me. I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Deréon designs added to the mix.

Style Savvy launched in November, but Beyonce's designs can be downloaded early this year.

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cherryblossom cherryblossom 6 years
agreed, im not a huge fan of beyonce either, not am I a huge fan of how gaming is branched out to so many kinds of people these days that the focus sometimes gets taken off of effort being put into more good quality games for us hardcore gamers, so that these new people who want games about silly things like fashion, and such can be mass marketed
PinkNC PinkNC 6 years
I don't think I will ever be a fan of hers. Beyonce seems so phony and only out for money. She doesn't help the needy like she should but Beyonce WILL travel a great distance to other cities and countries, just to spend thousands of dollars on hideous clothing.
bellaressa bellaressa 6 years
She is really good with marketing herself.
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