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Change Your Concept of Time With A Nooka Watch

If you're looking to add a little artistry and arriere-pensee to reading your watch, check out the Nooka watch collection. The brainchild of Matthew Waldman, who is a multidisciplinary artist and designer in New York City, Nooka watches offer a linear and graphic representation of time.

The visual mass on the watch plate increases as time passes, giving weight to an ephemeral and abstract concept. The pictured watch, which has a mirrored face and metal band, features a matching pure linear expression with a reflective flare.

From top to bottom: Hours 1-6; Hours 7-12; Minutes 1-59; Seconds in small window with numeric display; Day of week in window on lower right; AM/PM/ALARM. It's stainless steel and waterproof.

Get a Nooka Mirrored Zen Watch at Elsewares.com for $250.

For more about Waldman's creations, just

Apparently, Waldman had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team and soon whipped out the Nooka line.

Nooka watches are now included in the Museum of Modern Art shops and Barneys in New York and were selected as a finalist in the Genart awards for the accessories category for 2005.

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