Yeah right! The only difference now is that you can opt-in or out of having your purchasing info listed on your profile, although your buying habits are still being tracked by third-party sites. Wondering what these sites are?
Thanks to The Consumerist, who has posted the full list of companies participating in Beacon, we can learn who the culprits are that are fueling the fire so to speak.
For the entire list of companies,
CBS Interactive (CBSSports.com & Dotspotter)
National Basketball Association
Sony Online Entertainment LLC