Sony's music streaming service, Music Unlimited, debuted in Europe last year, and now it's poised to launch in Australia. The service's library of six million tracks from Sony music streams wirelessly to Sony products like its Internet-enabled TVs, blu-ray players, and PS3s and will soon add mobile device support. But during an interview with Australian press, a Sony exec hinted that, if the service takes off, Sony could potentially remove its songs from iTunes. In fact, the exec was quoted saying, "Publishers are being held to ransom by Apple and they are looking for other delivery systems."
While it's true that Apple currently has a clear majority stake in the digital music space, I find it sort of silly that anyone would pull content from the iTunes store. To me, this would be like a label refusing its music be sold at Best Buy or any other record store because it has its own storefront somewhere else.
Then again, there are plenty of other options for users' listening enjoyment, so maybe there is room for this sort of fragmentation.