Internet giant Digg recently announced they have joined forces with TOMS Shoes, the charitable shoe company who donates one pair of shoes to a child in need each time a pair is purchased. According to the Digg blog, the special-edition shoes were designed by a Digg designer, and feature the company's logo on the interior, zigzag stitching, and an orange sole.
Digg Founder Kevin Rose and TOMS Chief Shoegiver Blake Mycoskie announced the partnership via video, explaining the TOMS Shoes One to One program (one pair donated for each pair bought). The shoe company already operates exclusively on this business model, but this is the first time they're partnering with a social media company to reach a new audience. I already own one pair of gold, sparkly TOMS, but I think I want another pair! It's a great idea — and a feel-good way to kick off the holiday season.
Would you sport a pair?