Digg Founder Kevin Rose and TOMS Chief Shoegiver Blake Mycoskie announced the partnership via video, explaining the TOMS Shoes One to One program (one pair donated for each pair bought). The shoe company already operates exclusively on this business model, but this is the first time they're partnering with a social media company to reach a new audience. I already own one pair of gold, sparkly TOMS, but I think I want another pair! It's a great idea — and a feel-good way to kick off the holiday season.
Would you sport a pair?