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Do People Spend More on Gadgets as They Get Older?


This Friday's USA Today featured a look at the fact that Tech giants target older buyers — and their cash. I understand the move from a market perspective, but I'm not sure people in their 50s and 60s (most notably my parents and their friends) will ever be as in tune or interested in technology as younger generations. Am I being ageist? USA Today reports:

Many 50-plus consumers "have been using personal computers and Sony Walkmans since they were 20 or 25 years old," he says. "They've spent years updating their cellphones, buying MP3 players, installing GPS navigators in their cars and shopping for the latest gadgets."

Combine that tech history with this demographic's colossal size (now more than 91 million) and its trillions in spending power — and it adds up to a massive sales opportunity for tech companies, most of which have not courted older adults before.

What do you think? Do people in their 50s spend more on gadgets than younger people?
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