Dell recently announced that in the last year, Twitter is responsible for $6.5 million of its sales. Dell attributes this to its ability to make personal connections with potential customers via social networking mediums. Which led me to realize that I'm dropping more cash than normal because of Twitter, too! Before you laugh, let me explain.
Between several fashionable friends and my favorite magazines, I follow a lot of tastemakers and trendsetters on Twitter. On any given day, one of them will tweet a photo, a link, or some other enticing item that I inevitably decide I must have. And while I'm not purchasing with reckless abandon, I will admit that I've made more than a few tweet-induced purchases.
Am I the only one? Or have you had a similar experience?