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Does the Availability of a Gadget Ever Make You Want It More?

We're all familiar with the second iteration of the iPhone-inducing hysteria, frustration, and seemingly never-ending lines (as of yesterday, there was still a two-and-a-half-hour wait at the San Francisco flagship store), partially induced by fears of selling out and unavailability. One of my co-workers was unsure if he'd wait in the line last Friday, but when he heard it might sell out, that made up his mind: He had to have it.

Similarly, I'm painfully aware of Wii shortages — I always have a friend or family member who needs one — so I make a mental note to grab one from a store if I ever see one, which seems crazy, I know. I even had friends who camped out at the Sony store when the Playstation 3 debuted — not because they wanted one particularly, but because it was rumored to be in short supply and at the very least, they could sell them.

Silly as it seems, sometimes shortages encourage you to buy, for fear that when you want or need it, it won't be there for you. Come clean — has the difficulty of getting a gadget made you want it more?


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