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Does Oprah's Endorsement Make You Want a Kindle More?

Does Oprah's Endorsement Make You Want a Kindle More?

In case you missed it, Oprah announced that Amazon's Kindle was her new faaaaaavorite gadget on her show on Friday. Now, when Oprah says something is her favorite, people don't just acknowledge it — they respond with consumer glee, often selling out that product (I bitterly recall not being able to get sold-out things like the Clarisonic or Uggs because of their placement on Oprah's favorite things show).


So I'm really curious to see what Oprah's fans make of her endorsement of the Kindle, whose popularity has been moderate but not mind-blowing; will the exalted O's influence introduce a new audience to the eBook reader? Is Oprah a tech trendsetter, in addition to her grand reach? That $50 off deal certainly can't hurt.

Do tell: Does Oprah's love for the Kindle make you want it?

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