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Esquire Magazine Featuring George Clooney Teaches You How to Google Efficiently

How to Google Efficiently


The May issue of Esquire offers up a snarky boys club guide on how to "google efficiently." Sure, it made me giggle and was intended to entertain, but I can't say I found any of it particularly helpful or informative. Esquire says:

  • Save time by typing in "gogle.com," instead of "google.com." Google automatically directs you to its site. Those milliseconds add up, people. In the time it takes you to type that extra o, you could already be enjoying a reggae version of Christian Bale's rant.
  • Go to "Preferences" and change the default display to one hundred results instead of the usual ten. This is a huge time-saver. You don't need to click "Next" — you just scroll down.
  • Finally, the book search, which I believe is the most underutilized Google feature. Whatever the topic, search the books and you'll find dozens of relevant passages (highlighted in yellow!). If you're writing an email or making a presentation, it makes you seem educated. And as professor Tara Brabazon says in her book The University of Google, education is...well, why don't you just Google it?

To see what I think of this guide, and check out my tips for saving time, read more.


Point one: Most browsers and websites have built in search bars, so you can type your search in directly and don't need to go to Google homepage first. You may save a mili-second not typing in that "o" but it will take Google that long to load the page.
Point two: Do you really need one hundred results for each search? Changing preferences will make your page load time slower. And it's just one click to go on to the next page. It will take two seconds tops.
Point three: Okay, book search is underutilized. I'll agree with that. But using book passages in emails or presentations? That's so Mr. Big in the first Sex and the City movie. And that's so 2008.

If you're looking to save time and google more efficiently, just follow these steps:

  • Download Google's Tools: Use Google's Quick Search Box for Internet Explorer or Google's toolbar add on for Firefox. Both will minimize search time and allow you easy access to all your Google features.
  • Search Within a Site from Google: You can Google a site's name and a keyword, and you'll get results from different websites as well. If you Google "geeksugar" plus "clocky" you'll find what geek has said about Clocky. It's not that efficient, because other sites may have mentioned both of those words, and your results can be all over the place. It's also useful if you remember a certain article or story, but don't remember when you read it and can't find it from the site.
  • Save Typing Time By Keeping Search Simple: Google advises to keep searches simple. Keywords and names will likely get you to your destination. You don't have to get fancy with adjectives.
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