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Everyone Loves The iPhone. Will Anyone Buy It?


Those of you who downloaded the iPhone countdown widget in early January are probably jumping with joy that June is within such a short distance, but will everyone who has been praying to the iPhone gods actually purchase one when it comes out? According to Wired Magazine's Gadget Lab, that answer is probably no.

A new market research survey says the average U.S. mobile phone user knows about the iPhone and thinks it sounds swell but does not plan on buying one. Here's more:

Research company Markitecture polled 1,300 people who owned and paid monthly fees for a cell phone. A whopping 77 percent had heard about the iPhone, and 44 percent had a favorable impression of the to-date mythical device.

The numbers get much lower, though, when people imagine owning one. Just 6 percent of respondents said they'd like an iPhone, and a full two-thirds said there's "zero chance" they'd ever buy one. Price and carrier selection were the main enthusiasm-dampeners.

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