Skip Nav
Presidential Inauguration
Michelle Obama's Reaction to Melania Trump's Gift Is Basically Meme GOLD
Digital Life
11 New Slang Terms to Memorize If You Want to Stay Cool
Politics
This Woman Became an Internet Sensation at Trump's Inauguration After Casually Flipping Him Off

FTC Proposes Do Not Track List

Would You Support an Internet Do Not Track List?

Amid increasing privacy concerns and complaints from users, the FTC is encouraging social networks to implement a Do Not Track mechanism that would allow consumers to decide whether or not they'd like their behaviors to be tracked for online behavioral advertising (think: those ads that pop up beside your Facebook page). An opt-out list would be maintained by a permanent cookie that communicates your preference to your web browser when you visit any page that would otherwise collect behavioral data.

Opponents say that such a mechanism would hurt advertisers and publishers and wouldn't really offer any real value to consumers. The FTC Chair says that it could be implemented by either government regulation or industry standards.

I don't know that I'd necessarily support this measure, and I'm not sure how widely it would be adopted by consumers. Plus, while this move seems relatively minor, could it be a stepping stone for more widespread government control of the Internet? Would you support a Do Not Track list?

Image Source: Thinkstock
Around The Web
Join The Conversation
How to Keep Your Social Networks Private
Google's Privacy Policies
How to Talk to Kids When They Misbehave
What Not to Say to Pregnant Women
Essential Hand Signals For Dogs
What to Do at Indoor Playdates
Tips For Clean Eating

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Technology & Gadgets
All the Latest From Ryan Reynolds