Skip Nav
Politics
This Woman Became an Internet Sensation at Trump's Inauguration After Casually Flipping Him Off
Presidential Inauguration
Michelle Obama's Reaction to Melania Trump's Gift Is Basically Meme GOLD
Digital Life
11 New Slang Terms to Memorize If You Want to Stay Cool

Facebook Sponsored Stories

Facebook Turns Your Friends' Activity Into Ads

Facebook's latest ad format, called Sponsored Stories, capitalizes on activity posted to your news feed — when you "like" something, when you check into a location, or share anything else in the news feed. Facebook has released a video detailing the new service, which will allow companies to run sponsored advertisements alongside these posts — which you would have seen in your news feed anyway.

For more on this program, including where to expect it to show up on your page, keep reading.

If it sounds similar to Twitter's Promoted Tweets program, it's because it is. Advertisers are paying to surround user-generated content with advertising, hoping to reach a targeted audience who also rely heavily on advice from their friends when making purchasing decisions.

ADVERTISEMENT

Facebook has partnered with a number of companies (Coke, Levi's, Anheuser Busch) and nonprofits (Donors Choose, Amnesty International, and more) for the launch of Sponsored Stories, which will appear on the right side of your Facebook page. And they respect privacy settings — only friends who can see your posted activity will be able to see these sponsored listings.

I'm not sure how I feel about advertisers choosing to build content around my updates, but I suppose that by mentioning a place or brand name, we are essentially advertising for them. One could argue, too, that these personalized recommendations give added value to our friends and Facebook contacts, providing them with friend-tested advertising. What do you think?

Around The Web
Join The Conversation
princessangry princessangry 5 years
I have a Facebook, but every day I'm getting closer to deactivating it! I agree with mallorycurtis, I don't think they should hijack our posts intended for friends to advertise! I accept that if I 'like' something or mention a place in a post then its essentially a form of advertising, but that's my choice - I don't want corporations using my posts for their own ends.
mallorycurtis mallorycurtis 5 years
Facebook is starting to bother me more and more. Their quest to make a dollar is putting our privacy at risk. I want to share information with my friends, not corporations.
Woman Defends Her Small Wedding Ring
Mother Shares Daughter's Sexist Homework Assignment
Weird Things Moms Find at the Bottom of the Diaper Bag
Cats That Look Like Pinup Girls
Video of Abandoned Dog Found in a Garbage Bag
Why I Deleted My Facebook App
Math Puzzle Mistake

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Technology & Gadgets
All the Latest From Ryan Reynolds