The Secret Diary of Steve Jobs, a blog written by an Apple CEO wannabe, has been a source of entertainment, intrigue and scandal for Apple haters and lovers for more than a year, but the identity of the person behind the blog has finally been revealed.
Daniel Lyons, who is a senior editor at Forbes magazine and lives near Boston, confirmed he has been writing as fake Steve. In fact, Lyons, who is 46, said he was shocked it took reporters so long to figure out it was him. His blog entry "Damn, I am so busted, yo" outed his identity to his readers.
My cover has been blown. Guy named Brad Stone, who works for the New York Times. Have you heard of him? Well, tip of the hat to you, Brad Stone. You did the sleuthing. You put the pieces of the puzzle together. You went through my trash, hacked into my computer, and put listening devices in my home. Now you've ruined the mystery of Fake Steve, robbing thousands of people around the world of their sense of childlike wonder. Hope you feel good about yourself, you mangina.
Fake Steve announced he is taking a little vacation and medication break and will be back, "badder than ever, with a new sponsor," (his real employer, Forbes.com). I happen to be a little disheartened by the discovery, primarily because the speculation and investigations from newspapers and geeky gossip rags will no longer be necessary and secondly because I can no longer fantasize Fake Steve Jobs is a lovable 20-something geek that looks like Clive Owen.