“Technology changes fast, ladies. Who knows what kind of silly contraptions the boys are going to come up with next. If faced with something you don’t understand, don’t be afraid to ask one of the copy writers for help. They’ll think it's endearing." What I wouldn't give to know more about what goes on in Joan Holloway's head!
Well, I sort of can — with the Twittering Mad Men characters.
The Tweeters are unrelated to the actors from the show, but are considered "brand ambassadors" and Twitter their retro moves — after a slight dust-up worthy of a Mad Men episode, that is (AMC briefly shut them down, but with a "gentle nudge" from their web marketing department, let them resume).