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Garmin's New Ad For Nuvifone Shows Off Cool Phone But Alienates Women

Garmin Nüvifone Ad Reinforces That Dudes Don't Know What Women Want

Garmin's nüvifone looks like an awesome smartphone, especially if you've been waiting for a device with amazing GPS — the nüvifone bills itself as a GPS-device first and a cell phone second. In this new ad from Garmin, we get to see how great the GPS potentially works, as three different characters — John, Suzie, and Joey — illustrate the uses of the nüvifone.

John and Joey get to use the phone for news, GPS, music, and blogging, but what does Suzie use it for, you ask? To check her schedule or rock out? Nope, Suzie loves shopping! Suzie also loves spotting a new bistro to have lunch at. She also uses her nüvifone for — oh, wait. Wait. Nope. That's all Suzie uses her nüvifone for. Hey, at least with the ShePhone, we had options. The nüvifone is projected to come out in the third quarter of this year — let's just hope that by then, they know a little more about women.

Watch the ad and tell me what you think!

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