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Geeks We Love: Adam Frucci of Gizmodo

For the last installment of the Geeks We Love V-Day series, I would like to introduce you to the multi-talented, fascinating Adam Frucci. Adam's home base is in Brooklyn and he currently works as a contributing editor for Gizmodo. Why do we love Adam you ask? Well he doesn't exactly fit the "guy in the tech industry" average mold. Adam doesn't own an iPhone, would be the first to admit that digital photo frames are tacky pieces of garbage, and actually discusses the environmental impact of packaging from crappy gadget knock-offs and useless accessories—We're in love! And that's just the beginning (trust me). . . Keep reading to check out the full interview with Adam below and be sure to stay tuned tomorrow for a round-up of all our Geeks We Love interviews!


GS: You write for various websites and do improv comedy performances. How do you manage to squeeze so many things into your busy schedule and what other "hidden talents" can you share with us?
AF: Since I work from home, it's really important for me to get out of the house most nights, otherwise I'd go completely crazy. Improv is great because it keeps me busy two to five nights a week and lets me be creative in a way that's completely different than my writing, which is important to me. As for other talents, I'm not sure. I really love writing fiction, but it's tough to sit down and write for pleasure after writing nine hours for work, so I haven't dedicated as much time to that lately as I would like. It's something I always tell myself I'm going to get back into, but haven't yet found the time or energy to dive full-on into it as I'd like.

GS: What are some gadgets you can't seem to live without and why?
AF: I'm actually not a huge collector of gadgets. Since I deal with them all day for work they don't give me a huge rush in my free time — I think I'm the only Gizmodo editor without an iPhone and I don't have cable. But I would go completely crazy on the subway without my iPod and obviously no one can survive without a cell phone these days. So that's my really boring and predictable answer: My iPod and my cell phone.

To learn more about the infamous Mr.Frucci, read more

GS: Your personal blog is very eclectic (we're already addicted). . . What's your criteria for deciding what makes the final cut?
AF: I don't even know if I'd consider it a blog. I just started it as a way to share things I find while surfing blogs all day with my friends. Basically, if I think it's entertaining and it won't work on a site I write for, I'll throw it up there. I'd like to start actually writing things on it rather than just posting silly pictures and links, so hopefully I'll get motivated enough to start doing that soon.

GS: What would you say is your all time, favorite story that you've ever written on Gizmodo? Why is this so?
AF: I think my favorite story that I've written so far is "10 Reasons We're Doomed: CES Edition." I wrote it while covering CES, the huge and terrible trade show, in Las Vegas this January. Press events always feel really contrived and gross to me, and CES is pretty much the granddaddy of all press events. My editors suggested that I do this top ten list, and I think initially they were thinking it would just be ten lousy products, but I kind of used it as an excuse to rant about how much I hated CES. I really tried to sum up how I knew most journalists (and PR people) working at the show felt about it. So much of the coverage of events like CES is just regurgitating press releases or just dutifully reporting on the news, but no one really talked about how soul-crushing the show itself is. It got a really strong response, especially from fellow CES-goers, so that made me feel really good. Also, it was an excuse to swear a lot and really go over-the-top, so that was a fun plus.

GS: With Valentine's Day only a short day away, we'd love to know what you would describe as the ultimate geeky dream date with your significant other?!
AF: Oh boy, I don't know, that's a hard one. I'd like to say watching Battlestar Galactica DVD's and eating take-out, if that counts as being geeky enough. But now that I think about it, that might be more pathetic than geeky. If it's really my dream date, how about flying to Tokyo on a whim, riding in the Odaiba Ferris Wheel, eating dinner purchased from a machine and then staying in a love hotel? Either one of those would be pretty fun, I think.

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