POPSUGAR Celebrity

Geeky Girl We Love: Mia Kim - Part Deux

Mar 13 2007 - 4:15am

Last month we featured some of the cutest geeky couples and bachelors [1] in the blogoshere, which left many of you wondering - what about the women? Fear not my fine friends, we were just saving the best for last. March is Women's History Month so I figured there was no better way to celebrate than to highlight some of the smartest, most creative and successful women on the internet.

This is part two in a series of two interviews with Mia Kim, the founder and editor-in-chief of Popgadget [2], a lifestyle magazine that embraces technology as a regular and essential part of women's lives. Not only do I look up to her as a leader in the geeky girls movement, but I'm inspired by her business savvy and natural chicness. For part two,

Yesterday, Mia shared some of her background and hobbies [3], which include cooking and not programming a Commodore 64.

Geeksugar: Any funny stories about being a blogger?
Mia: The funniest thing about being a blogger is that you develop real relationships with other bloggers- but you rarely meet in person even if you IM, email all the time and become good friends. At this year's CES, Popgadget had a three person team: me, Stuart Memo from Glasgow, and Evan Hosie who's in California. Our first night there, we were meeting in the hotel lobby, and despite the fact that we were colleagues who knew each other pretty well, we all walked around and around the hotel passing each other because we'd never seen each other. We kept circling each other until Evan called and said, "I think you're standing right in front of me."

Geeksugar: How many blogs are in your RSS reader?
Mia: Yikes, it's over 350. But I have to admit that there are only about 20 that I read every single day. The others get a weekly scan and yet I'm still constantly looking for new feeds.

Geeksugar: Describe a typical day at work for you.
Mia: I just can't do the 15-hour "blogger in their underwear" routine anymore. I was feeling like I wasn't a part of the human race anymore so I break up my work day, make sure I do other things like eat and walk the dogs.

Mornings are rough because I'm a terrible sleeper and have probably been up half the night but I always want to get to email straight away and check on Popgadget posts and start IM chats with the other writers. Then I'm in research mode for a few hours- reading everything in sight. Pop Life Media (the umbrella that publishes Popgadget and Babygadget) also has another side, new media consulting, so I need to set aside a few hours for working with clients and coordinating that work. We don't have a publicist so I'm on the phone a lot, talking to companies and to news people. We also don't have a full-time tech person, so I'm often doing the troubleshooting of the site. We had a server crash a few weeks ago, and after we migrated, I was working on getting the site back up for about a week straight. Never been so tired or stressed in my life.

Geeksugar: Who do you think are the top 5 sexiest male geeks in the world?

Geeksugar: Who do you think are the top 5 sexiest female geeks in the world?

Geeksugar: Name a blogger you admire and tell us why.
Joseph Stirt of Book of Joe [7]. Joe, unlike so many bloggers, doesn't play the blog game at all, meaning he doesn't just read blogs and link his favorite posts. His posts are about books and art and things he encounters offline. He says he reads no blogs at all and I believe him. That's what makes him a great blogger.

Geeksugar: How do you feel about being called a “geek”?
Mia: I don't mind being called a geek at all. I don't think it means what it used to-bringing to mind someone of questionable social skills and even more questionable grooming. Being a geek is just about being enthusiastic, about really loving something and needing to talk about it, write about it.

Geeksugar: What is the geekiest thing about yourself?
Mia: My friends know it drives me crazy knowing that their virus definitions are three years old and they've got porn pop-ups all over their screen from some site they "accidentally" visited, so I do a complete tech checkup whenever I go over to their houses. After that, I can relax.

Geeksugar: What is your goal for the site?
Mia: It amazes how far we've come and now we're at a point when we're talking to big media companies and investors and trying to figure out the next step to help us grow into a bigger network of sites providing innovative content for women. We are also planning a lot of things outside of the blogs- we want to be a lifestyle brand.

Geeksugar: What else is up in the Popgadget world?
Mia: We just launched our email, which is weekly, and will have all kinds of content that isn't on the site, and will have exclusive discounts and giveaways. We'll be giving away some very cool things and saving some of our best stories for the email. And it's free so people should sign up [8].

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