Skip Nav

George Lucas Owns The Term DROID, Motorola Pays a Fee to License It

George Lucas Owns the Droid: the Name, Not the Phone

What do George Lucas and the Droid smartphones have in common? More than you'd think! I'm stoked to get my hands on the new device being offered up by Motorola Droid from Verizon to see if it really can top my iPhone, but when I got an invite to the San Francisco launch party I noticed something interesting at the bottom: the word "droid" is licensed to Lucasfilm LTD, which means Motorola pays a fee to the Star Wars icon to use his trademarked term.

I got the facts confirmed by a friend that works at the Lucas compound, but also found some other interesting tidbits about the name. The same device is being called the Milestone in Italy and Germany, but comes with more advanced multitouch support. Ah, the things you learn!

Latest Tech

Download our Halloween app!

Go to App Store
+