The company, which touts its "creative approach of matching just the right kind of faux fur with special internal lighting technology," has been the talk of geektown this week and while I know bright things can be mesmerizing, I ask you to not get sucked in. That is unless you are planning a time traveling trip to 1997 and hope to slip into a rave.
It seems the gear is lit with LEDs. A long sweater with detachable GlowFur collar costs $99 (which in most cases is actually less than a regular non-GlowFur item), a long coat is nearly $800 (honestly honey, order the Marc jacket instead!) and bikini top is $78.
As Charlie from Gizmodo points out, there are coats for guys too. If they are so inclined.
To check a full gallery of Glowfur items and a racy video of the wares