Group messaging has gone mobile and is already emerging as one of the biggest tech trends of 2011. Google's recent acquisition of Disco may signal that the company is getting ready to move into the mobile group messaging space; perhaps it's not a surprise then that it's also planning a revamp of Google Groups, the service allowing users to share links, content, thoughts, and more with a closed group of friends or contacts.
For more, including how to get started, keep reading.
To get started, visit groups.google.com. Name your group, give it its own email and web addresses, and choose your level of privacy. Groups can be public, announcement-only (anyone can read posts, but only group members can post), and private — meaning all content is limited to the group only. You can browse existing groups by category, and even join them yourself.
Google Groups has been around for a while and is similar to Facebook Groups in that it allows you to quickly share information with a select group of people. While no plans for the recent acquisition of mobile group messaging service Disco have been announced, I predict Google plans to integrate the service with its Groups functionality for a full experience. As a huge fan of Facebook Groups I haven't played around with Google's similar service much, but plan to keep an eye on it as it evolves.