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Google Tosses "Cougar" Dating Ads From Content Sites

Google Tosses "Cougar" Ads From Content Pages: Way to Go or Going Too Far?

Browsing around the web, you probably see hundreds of Google's paid ads everyday that appear on the right-hand side of your favorite sites. But there's one company you won't be seeing advertised on websites like About, MySpace, and, YouTube anymore — CougarLife.com. A dating site that brings together older women and younger men, CougarLife has been advertising with Google for some time now — paying them boatloads of cash to advertise in both Google's "content network" (ads that show up on content pages) and "search results" (ads that appear along with a search query) — but recently, Google has deemed CougarLife "nonfamily safe" and will no longer allow the ads to run on its content network.

Taking things a step further, Google has deemed all companies and websites that contain the word "cougar" as "adult" and will not be accepting their ads to run on any content site from here on out. Although the word cougar may come with a stigma for some women — like that of an aggressive older female looking for a young, hot date (ahem — Samantha) — I'm not sure that it should be considered adult-only. I'm not opposed to a May-December romance for either sex, but CougarTown is accusing Google of sexism, as sites like DateaMillionaire and SeekingArrangement (that pair up rich, older men with younger, attractive women) are still allowed to advertise. What gives?

What do you think about CougarLife being banned from advertising on Google's content network — way to go, or going too far?

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