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Gwen Stefani Gets 'Dolled Up' For Hewlett-Packard

Gwen Stefani Gets 'Dolled Up' For Hewlett-Packard

She's no Hollaback girl, but Gwen Stefani has teamed up with Hewlett-Packard to launch the consumer-facing portion of the company's $300 million global marketing campaign. According to The Utility Belt, HP is hoping to encourage people to experiment with demanding print jobs at home and at work and is using little Miss Stefani's face and style to promote the campaign.
In doing so, consumers will be able to add photos to Gwen's Sweet Escape tour shots to create their very own album. Gwen will also be showcasing Harajuku Lovers paper dolls that can be customized online and printed at home. HP's new logo for these designs inspired by Gwen will be called "Gwen Stefani for you." Usually I'd think a Gwen Stefani/Printer endorsement might not make sense, but I love how HP has used printing as the medium to so many other great projects!

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