By integrating sensors into the garment, you can send status message updates to your Facebook page with just a few gestures — lifting up or lowering the hood, tying a bow, or zipping up, among others. Plus, you can program what each gesture says with an accompanying Facebook application, and even get alerted to incoming messages with a "tap" on the shoulder from the jacket. They say:
Clothing is a core part of our expression and offers ways for us to communicate who we are and the context in which we live. Technology enables a richer connection with people and our environment and offers a new platform for communication and expression.
Seems like Marty McFly's auto-drying and shrink-to-fit jacket from Back to the Future II isn't that far off after all!