Microsoft's Hotmail has just announced a new Active Views platform for messages, allowing users to receive interactive email. Starting this week with partners Orbitz and Monster.com will deliver the first interactive messages to users, allowing recipients to take action with these sites (say, booking a vacation) directly within their inboxes. More partners (like Netflix and LinkedIn) are coming soon.
Find out more after the break.
This new technology enables senders to run code securely within an email message, so users will no longer have to click on static links that redirect to a website. The content is interactive and up-to-date, which also means less time spent jumping between windows and more time spent clearing your inbox.
In an increasingly Gmail world, this is the latest move by Hotmail to differentiate its service from others. Recently, Hotmail added alias accounts, giving users the chance to use multiple email addresses with one inbox.