Today's Apple press conference in Cupertino surprised plenty of people — including me. According to Steve Jobs, every iPhone 4 buyer will receive a free Bumper case, and if you've already bought one, you'll get a refund. Here's how to get your free case:If you already have an iPhone 4 and purchased a Bumper: Beginning next week, you'll be able to apply on the Apple website for a refund of the $30 case. No details yet on exactly what you'll need to apply, but expect to show proof of purchase.
If you already have an iPhone with no Bumper: Apple will send you a "case." Note, Steve did not say "Bumper." According to him, case speed production can't keep up with iPhone sales, so they plan to outsource production of cases. No word yet on which cases will be available to existing users for free, but again, check back on Apple's site next week to find out.
If you're purchasing a new phone, find out how to get yours when you keep reading.
If you're a new iPhone 4 buyer: No specifics yet, but I expect that Apple will include its selection of free cases (and probably a few upgrades) upon checkout in the online and brick and mortar stores. I wouldn't be surprised if these cases showed up in rebate form — as in, you'll pay for it first, then receive a rebate, similar to how Apple handles its free iPod with computer purchase deals.
If you bought a case on eBay: Sorry, but it looks like you're out of luck on this one. Even though cases were retailing for far above face value, since you didn't buy it from Apple, there's no way to ask for a refund.
This applies to all phone purchases through Sept. 30.