My favorite Swedish furniture retail chain Ikea (did you pick up your back to school items?) has just changed its well known futura font to verdana. But why the sudden typeface change? An Ikea spokeswoman said that the change allows Ikea to use the same font in all countries and with many alphabets therefore making it "more efficient and cost-effective." With customers noticing the change in the new 2010 catalog, thousands took to Twitter to air their frustrations with many saying that they feel betrayed because Ikea is emulating other big box corporations which have ugly, basic fonts.
To keep reading, and to see the font differences closer up, just
What's interesting to note is that Verdana was never intended to be used in print, as Microsoft created it as an easily readable font for the web. What do you think? Do you think Ikea's integrity as a design company is being questioned with this new font change? Do you like the change? Personally, Ikea in Verdana is going to take some getting used to — Futura just suits Ikea and its style. Oh, and if you want to check out the 2010 catalog, you can access it in its entirety online here.