Skip Nav
Memes
We Found the Viral "Dancing Dad" From the Super Bowl, and He's Beyond Amazing
Digital Life
79 New Emoji Are Coming, Including a Dumpling!
Tech Tips
The Instagram Hack You've Been Waiting For Is Finally Here

Interview with Curiosity Shoppe Owners Lauren Smith and Derek Fagerstrom

Love 2.0: Lauren Smith and Derek Fagerstrom

As part of our Geeks We Love series, I caught up with a few couples that, through the beauty of the internet and technology, have influenced both our lives and each other.


It seems a bit of geekiness comes with the territory of owning your own online business, no matter what your background. If this is true, Lauren Smith and Derek Fagerstrom, who happen to be the owners of hip online store Curiosity Shoppe, wear it well. The couple abandoned their “kinda crazy lives in New York City” and came home to the San Francisco Bay Area to start up the Shoppe for the simple reason that they are obsessed with beautiful things. What makes them so geek chic?

Geeksugar: So tell us how you got into the business…
Derek: We launched the Shoppe in October of last year. I’ve been a magazine editor for nearly 10 years, first in New York at magazines like Esquire and Interview, and now here in the lovely Bay Area.
Lauren: Our site just launched in October, so we're fairly new to this. We also have a blog called Smarts & Crafts. Before moving to San Francisco, I worked at a design studio in New York City for 7 years.

Geeksugar: So what’s the geekiest thing about yourself?
Derek: I own, and have actually played Settlers of Catan.
Lauren: I am obsessed with time management! I read all the self-help books and blogs, and am constantly making lists.

Geeksugar: Now what’s the geekiest thing about your significant other?
Derek: She often beats me at Settlers of Catan.
Lauren: He can recite all the dialogue from the movie Weird Science.

Geeksugar: How and when did you meet your significant other?
Derek: We actually met in the computer lab during our freshman year of college.
Lauren: We met freshman year of college, in the computer lab of all places.

Geeksugar: What Are Your Top 5 favorite gadgets?
Derek: Our iMac, iPod (when it’s actually working), our digital camera, PSP and TiVo.
Lauren: Digital Camera, iPod, TiVo, FireLite external hard drive, where we store all our music and my Wacom tablet.

Geeksugar: What about the top 5 luxury gadgets you really want?
Derek: Digital projector, TO:CA 'wood' LED clock designed by Kouji Iwasak, HDtv, PlayStation 3 (just so I can play Guitar Hero) and an iPhone.
Lauren: Flat screen TV, Tivoli Audio M1CLA Henry Kloss Model One Radio, Leica D-LUX 3 10MP Digital Camera, Wireless Headphones and a Swiss Army Knife with built in USB Flash Drive.

Geeksugar: Your first computer was a…
Derek: Apple IIe
Lauren: I always used Derek's computer until we finally bought a first generation iMac together a few years back.

Geeksugar: What are your favorite websites?
Derek: Cute Overload, NY Times, Design Sponge, Library of Congress
Lauren: Technorati & Google Analytics, to see who is talking about us and visiting our sites. Designsponge, for the latest and greatest in modern product design and other must-haves for the home. 43 Folders, for all things productivity related. Make It for great resource for people with craft-related small businesses. The Purl Bee from my favorite yarn and quilt supply store in NY - it's a great source of crafty inspiration.

Geeksugar: What is your Valentine’s Day plan?
Derek: Why do you ask? Is that coming up?!
Lauren: We'll probably rent a bunch of movies and make a nice dinner at home.

Geeksugar: Who makes the final decision when it comes to gadgets for the home?
Derek: She does.
Lauren: I always think I can live without them, but Derek manages to convince me otherwise.

Geeksugar: Who solves tech problems at home?
Derek: She does.
Lauren: It's usually me!

Geeksugar: Are you going to buy an iPhone?
Derek: Ugh. Probably, though I may try to hold out until they work out the bugs. And if it performs as shoddily as my iPod, well, let’s just say I hope it comes with Applecare.
Lauren: Probably not, although I am seriously coveting one.

Geeksugar: How do you feel about people calling you a “geek”:
Derek: It’s a term of endearment, no?
Lauren: Geeks rule! I've been discovering that all my friends are closet geeks - we can talk about Photoshop tricks for hours.

Geeksugar: What has been your greatest contribution to the online community?
Derek: Well, I think our shoppe is lovely. And Smarts & Crafts (our web journal) inspires a couple of readers now and again.
Lauren: I think our online shoppe is pretty cool! People seem to be liking it so far, and it's been a lot of fun putting the site together with Derek.

Geeksugar: How many hours do you spend online a day?
Derek: Lord. 8? 9? Is that a lot?
Lauren: 8 or more hours- all our business is conducted online so I'm constantly checking on the site all day.

Geeksugar: How many hours does your partner spend online a day?
Derek: According to iChat it’s a lot of hours.
Lauren: Probably the same.

Geeksugar: What is one geeky habit you’re trying to quit?
Derek: Checking my work email the second I get home from work.
Lauren: Checking my email as soon as I get home, especially if I've been on the computer all day at work.

Geeksugar: Are you the “Beauty” or the “Geek” in the relationship?
Derek: I’m the Beek.
Lauren: I hope I'm a little of both! Although some days I definitely feel more geeky than beautiful.

Around The Web

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Basic-A Basic-A 8 years
Woo-hoo! Lauren and Derek are super-rad!
Entertainment Entertainment 8 years
hahaha Beek!!! that is great.
7bits 7bits 8 years
haha - he's definitely not a spokesperson for Ipod :D
gigglegirl gigglegirl 8 years
I love the term "Beek"...As in, a "beautiful geek" - I'm assuming? And that's GeekSugar in a nutshell! So appropriate.
Tech Tech 8 years
touche, msugar, touche.
bjornwinner bjornwinner 8 years
i went to their website and they have stuff for almost every room in the house, but not the bedroom!! what gives!!?? maybe they sleep on that couch and "do it" in the kitchen. that's sexy. i'm going to believe it.
marissaguenther marissaguenther 8 years
a geek love that started in the computer lab, can it get any better?
code-monkey code-monkey 8 years
Settlers of Catan is fun. That is all.
Community-Manager Community-Manager 8 years
They are both "beeks" that is so cute!
Tech Tech 8 years
I love the cute overload/technorati mix. So cute!
GiggleSugar GiggleSugar 8 years
I love that Derek mentions that one of his favorite websites is Cute Overload and Lauren says Technorati! That's pretty cute.
Food Food 8 years
I had the pleasure of meeting these two and let me tell you they are even more adorable in person. Plus their shop carries a bunch of great housewares that I heart.
Fitness Fitness 8 years
I love how Derek used "our" so many times to modify objects that they own together. It sound like they do a lot together. Very cute.
partysugar partysugar 8 years
Another cute couple!
Latest Technology & Gadgets
X