According to a survey conducted by GfK NOP, 1 in every 8 men would swap their partner for the latest "must-have" gadget.
Of the 1000 UK adults surveyed, twice as many men as women (13% v 6%) said they would swap their relationship for sought-after electrical goods such as the latest iPod, wide screen TV, home cinema system or fridge freezer.
Before you go and burn all your home electronics, be rest assured that the survey's findings showed a generational gap, with 17% of 16-24-year-olds prepared to swap their partners, compared to only 2% of 55-64-year-olds and 3% of the over 65's. Maybe love does conquer all!
Want to know more? 1 in 8 men would swap their partner for the latest "must-have" gadget.