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Levi's Takes A Stab At Technology With Cell Line

Levi's Takes A Stab At Technology With Cell Line


Levi's is now following in the footsteps of other designers like Gucci and Prada by launching its first ever cell phone in Europe.

Electronista reports that the ModeLabs designed handset encompasses many signature Levi's traits like a rugged exterior. Made from strong steel, the Levi's mobile comes with a matching chain that can be attached to a belt loop like the one shown here (I am guessing you'll need to get a pair of Levi's to match).

Other features include media sharing capability, a camera and a MP3 player. It will be released in metallic silver, black and brown copper editions. They've also created "shiny silver" and "shiny sand" editions, featuring a mirror screen - presumably to target the female market. No pricing info available just yet, but expect to see a release by September. As for a U.S release, there's no news yet.

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