What's the Consumer Electronics Show without a sprinkle of celebrity-endorsed gadgets? This year, hip-hop mogul Ludacris was on hand to introduce the latest additions to his Soul by Ludacris headphone line.
In 2012, the new finishes are all about shine. The SL300 noise-canceling headphones come in chrome gold, and the SL150 hi-def headphones are chrome silver. The SL100 model now has a white finish with gold accents. Soul's line of earbuds, the SL49 and SL99, also has new color options including a green and black combo, red and black, pink and white, and platinum.
We spoke to the musician-restaurateur-actor-entrepreneur for more on his life in the tech industry:
Pricing and availability for the new Soul headphone and earbud designs hasn't been announced, but the current line on sale ranges from $70 to $300. Check out photos of the Soul line in the gallery.