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Was Michael Bay's CES Meltdown a Hoax?

Jan 7 2014 - 11:00am

It was the CES flop heard round the country. Yesterday, Hollywood director Michael Bay — known for action-packed films like Armageddon and the Transformers movies — suddenly walked off the stage at the Consumer Electronics Show [1] during Samsung's new TV [2] presentation. The reason? A supposed teleprompter malfunction that made him freeze up.

The video of the incident immediately went viral, and Bay wrote on his blog [3] that he was embarrassed: "I guess live shows aren't my thing."

Along with the rest of the Twitterverse, actor Seth Rogen [4] joined in to poke fun at the movie mogul.

Michael Bay seems like he'd be really good at improv.

— Seth Rogen (@Sethrogen) January 7, 2014 [5]

And of course, the meltdown spawned memes.

Goddamnit Michael Bay http://t.co/X2malRkliD [6] via @9GAG [7] pic.twitter.com/BZRmuqu0pJ [8]

— Abia P.H. (@abiaph) January 7, 2014 [9]

But, another look at the video, and there's no way to tell if the whole thing was real. Even a few Twitter users called out the conspiracy theory.

Michael Bay & Samsung. FAKE. Whole thing staged so Samsung guarantees everyone is talking about its press conference. PR win. #CES2014 [10]

— John 'BM' McCann (@JJMcCann) January 6, 2014 [11]

Especially after all the viral hoaxes that went down last year [12], we're not believing anything so easily. The interaction between Bay and Samsung Executive Vice President Joe Stinziano does feel a little forced, but who knows for sure? Chime in and tell us what you think!

Oh, Michael Bay. @atilo [13] @RDHernandez [14] pic.twitter.com/7RcqRF8R2C [15]

— Pablo Nelo (@PabloManu) January 6, 2014 [16]

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