Apparently, Starbucks receives thousands of calls each year from thirsty coffee drinks in search of the nearest coffee spot. Now, the caffeine-craving masses can send a text message with the area's zip code to MYSBUX (or 697289), and a list of nearby Starbucks stores will pop back. Customers using mobile devices with Web access will find a store locater by typing Starbucks.com.
I suppose this would excite me more if I were a coffee fan or if I lived in a rural place where coffee shops were few and far between (seriously, there is a Starbucks in my building). As it stands most of the Starbucks cafes I've been to while on the road have looked at me like I was insane when I asked for a nonfat chai with only two pumps. Not to judge, just my experience people. Just my experience. If you're mad, just text them and see if they'll make it for you. It's deliciously light and delightful.
Starbucks says it will not capture customers' cell phone numbers or offer incentives to use the new feature. Last year, the company sent $5 gift cards to customers who played a text messaging quiz game that was hard to lose.