Typically I'm not one for product bashing in advertising. It may sound a little virtuous, but I'd rather hear why your product is the best choice, not why others aren't. But the latest Kindle ad is pretty smart, and hits on one of the iPad's weaknesses — a weakness that the Kindle doesn't have — the ability to read its screen in bright daylight.
The ad features a woman reading a Kindle poolside next to a guy attempting to read what is supposed to be an iPad. I won't ruin the entire video for you, though you can probably figure out how it's going to end.