Major wireless carriers AT&T, Verizon, Sprint, and 24 others announced the creation of a new mobile app store during this week's Mobile World Congress. The store, called Wholesale Applications Company, aims to create an open platform for engineers to develop applications that can be used across a variety of devices. Apple currently has complete control over the apps available on the iPhone, thanks to its rigorous application approval process — a process that rejects many applications for reasons that sometimes seem arbitrary. Creators of the new store hope that a more open platform will encourage more development and will allow applications to become available to consumers quicker.
I'm not surprised that someone may finally take on Apple's App Store, and this store is a great resource for developers and consumers. I don't expect Apple to loosen its restrictions based on this store, but it will give consumers more options when it comes to useful applications and the amount of phones that can run them.